Att plantera träd har visat sig vara en av de mest effektiva lösningarna för att bekämpa klimatförändringen. Därför samarbetar Skinome med Tree-Nation, en ideell organisation som hjälper privatpersoner och företag att plantera träd för att kompensera för koldioxidutsläpp. Organisationen grundades 2006 och har sedan dess planterat över åtta miljoner träd runt om i världen - ett arbete vi är stolta över att vara en del av tillsammans med våra kunder.

We have interviewed Maxime Renaudin, founder of Tree-Nation, to hear more about their important work.

What is Tree-Nation, what is your mission, and who is the team behind?

Tree-Nation is a non-profit organization that works to replant forests all over the world. We are a multicultural team based on both Brussels and Barcelona. I founded Tree-Nation in 2006 and it's been quite a long journey because the interest in sustainability has developed a lot since then. What we are doing is helping citizens and businesses participate in forest reforestation and guiding them in their sustainability thinking.

Why is it important to plant trees? 

The fact that we are losing trees every year makes deforestation one of the main emitters right now. Various scientific studies show that planting trees is the cheapest and most effective way to fight climate change. Besides this, planting trees comes with other benefits such as purifying water, fighting malnutrition, preventing floods, and protecting the habitats of hundreds of species. 

Can you tell us about some of the projects where Skinome's customers can plant trees and give an insight into these specific projects?

Skinome is planting in various projects around the world, for example, Madagascar and Tanzania among other tropical areas. These areas are especially important because this is where trees will grow the fastest and therefore will capture carbon at the fastest rate. It is also where we have the most deforestation and most species living. In addition to that, the tropical regions are some of the poorest in the world, which means that local people do not have the medium to solve the problem by themselves. 

Some criticize tree planting projects, saying they lack diversity when it comes to the trees they plant. How do you see this and how do you prevent this? 

I understand what you mean, we ourselves have read a lot of articles on this subject. These articles refer to a classic type of tree plantation for wood/cellulose projects and that's not the type we handle at Tree-Nation. Basically, you can have a plantation intended to produce only one tree species, with the aim of harvesting the trees when they are ripe. But that's not what we do. What we're doing is replanting. It is like anything in life, food can be healthy or unhealthy depending on the type of food it is about. The problem is that the journalists who write the articles do not distinguish between different tree planting projects in order to dig after scandals on a hot topic.

For updates on our Tree-Nation projects and for more information on how many trees we have planted, visit our Skinome forest here.