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We have always talked about "less is more" when it comes to skincare. Simply because we believe that this is the best for the skin and something that gives long-term results. Now we want to introduce a new concept that is starting to be talked about more and more and is called slow skincare. Here we talk sustainability not only from a skin perspective but also from an environmental perspective.
Like slow fashion, which has emerged as a counter-movement to fast fashion*, slow skincare is about investing in products that are carefully made using sustainable methods and carefully selected ingredients. This philosophy emphasizes the use of fewer, but high-quality products to reduce unnecessary consumption and waste, representing a skincare approach that is both beneficial to the individual and to our planet. This of course applies to the entire cosmetics industry and not just the skincare industry.
*Fast fashion is used to describe the downside of mass production and resource use in the clothing industry and is defined by low prices, constant innovation and high turnover with a focus on quantity rather than quality. Simply put, wear and tear!
Like fast fashion, which has long been criticized for its harmful effects on both people and the environment, we now see a parallel movement in the beauty industry that deserves attention. We therefore want to take the opportunity to raise awareness of this movement and push for a change towards what we think is best for both the skin and our planet - slow skincare!
The skincare industry has long been characterized by numerous and frequent product launches, often linked to demands for rapid growth and returns. This frantic pace clearly reflects the practices of the fast fashion industry, where mass production often results in products that quickly become waste. However, with a growing awareness of our consumption and its effects, a change is now beginning to take shape.
With the focus on slow skincare, we want to encourage you to take a step back and prioritize quality over quantity. We want to encourage long-term, sustainable solutions to achieve lasting positive changes and results in the look and feel of the skin. We also advocate small-scale and ethical production with a focus on human rights and environmental concerns. All industries need to work hard to minimize the impact on the environment and we think it's great that our passion for what makes skin feel good is also much better for our planet.
Thanks to social media, consumers have become accustomed to seeing and requesting complex skincare routines with dozens of steps. But in reality, long routines can be harmful to the skin. An overuse of active ingredients can lead to sensitive and reactive skin, which can be difficult to recover from.
Let 2023 be the year we slow down and reassess our skincare routines. And please help us to spread knowledge about what is really good for the skin. Slow skincare is about enjoying skincare that is gentle on both our skin and our environment.
Let's push together for a sustainable skincare revolution = slow skincare!
Traditional skin care:
Constantly new products, new formats and new miracle ingredients. Heavy packaging that exudes 'luxury' and contains multiple materials. Long routines.
Slow Skincare:
Get high quality products with packaging that takes into account both the environment and the formulations. Lighter packaging, recycled materials and preferably mono-materials (i.e. one material in the whole package so that it can be more easily recycled). Minimalist practices.
Traditional skin care:
Seeking quick solutions and results for every skin problem - always in the form of a product or treatment that only treats the surface.
Slow Skincare:
Prioritizes long-term and gentle measures that promote skin and body health in depth. Focusing on sustainable steps to healthy skin through a holistic mindset and approach.
Traditional skin care:
Focusing on the appearance of the skin and pursuing (sometimes unattainable) beauty ideals. Everything revolves around beauty standards, striving for perfection and not looking beyond the surface.
Slow Skincare:
Emphasizes skin health and well-being and that the skin should both feel and look good. Good-looking skin is often the result of slow skincare as the main focus is on achieving healthy and clear skin.
