What we call traditional skincare is the skincare you find on store shelves and in online stores today. It is often marketed with "miracle ingredients" in high concentrations and promises amazing results in a short time. These products also often contain so many preservatives and additives that the products last for years, without changing at all. They smell good, feel good and look good, even if the product has been open for a long time. But the question is, how good is this for your skin? Not at all, we say, and this is confirmed by new studies and research. It's so bad, in fact, that large amounts of preservatives and many of the additives found in skin care today can be harmful to the skin. The reason everyone creates products the same way is simply because it's cheaper.
Unfortunately, many popular brands also use what we consider to be unhealthily high levels of certain ingredients to produce immediate effects on the skin. Long routines involving many different products are often recommended. They sell the dream of perfect skin that may initially pay off in terms of quick results, but unfortunately can lead to poorer skin health in the long term. It's a bit like when you're in the sun, your skin looks healthy, but in the long run it's damaged.
Skinome's founder, dermatologist Dr. Johanna Gillbro, has focused on the skin her entire life. She herself contracted the skin disease vitiligo as a child, which led to a great interest and fascination in how best to care for our largest organ. This is a complex science and new discoveries are being made all the time. Johanna was one of the first skin scientists in the world to take an interest in the microbiome (which is the trillions of microorganisms that live on our skin), which we have only recently come to understand is absolutely crucial to our skin health. Traditional skincare, due to the high levels of preservatives and other additives, can disrupt our skin microbiome, which a growing number of studies now show can lead to skin conditions such as atopic eczema, rosacea and acne, as well as hypersensitive skin.
Skincare plays an important role in helping our skin stay soft, supple and moisturised. The skin is a super-competent system that has evolved over many hundreds of thousands of years, so skin feels best when we support its natural function with our skincare.
Our fresh skin care is without preservatives and unnecessary additives to not disturb but instead strengthen our microbiome, and thus contribute to long-term skin health. Our products consist largely of skin-mimicking ingredients, which are substances that the skin itself produces and therefore feels good about. We advocate a minimalist skincare routine and think that you should only use the (few) products that your skin really needs.
By making products in smaller, fresh batches to be stored in the fridge, we can offer you skincare that's packed with what your skin really wants and feels good about - nothing else. Of course, we also tell you exactly when a product is made so you can see how fresh it is, how long you have to use it and how to store it.
We're not trying to sell a dream of perfect skin or promise miracles, but by using our fresh skincare you can improve and strengthen your skin health. And skin that feels good, looks good too. What's more, you're not only doing your skin a favour, you're part of what we call the fresh revolution. Welcome!
